All posts by Mapenzi Supaki
Are you targeting the wrong people? Your model might be to blame!
A Practitioner’s Guide to Propensity Models, Look-alike Models, and the Art of Knowing Which One to Use
FinTech KYC Onboarding Analysis
Why 93 Out of 100 Users Never Finish KYC FinTech · Product Analytics March 2026 · Data Science KYC Onboarding Analysis Why 93 out of 100 users never finish KYC — and what to do about it A deep-dive into 720,000 KYC events across 100,000 users reveals a funnel so leaky that only 0.6% of…
Unsung Hero of Digital Success: Product Data Scientist
In today’s digital economy, data is no longer a support function but, the core driver of product innovation, growth and competitive edge. Think about apps like Spotify, Netflix, Airbnb, Uber or any SaaS platforms you may know, that are looking to launch new exciting features. If you have ever wondered how Netflix knows exactly what…